B u s i n e s s    R e s e a r c h


Swing-Along Marketing Technique Innovation

as a

O P E N    S O U R C E

for Marketing Innovations

As a conceptual Marketing (promotion) technique Swing-along is potential to power-charge brand equity of a subject brand at no or insignificant cost - - possibly at a profit. The technique can be used by marketing managers, professional consultants and marketing service agencies for developing powerful brand promotion programs. While the technique may be freely used we expect acknowledgement and reference to this source in all earnestness.

We offer structured Seminars on Swing-along to companies and professional marketing service agencies and also offer to consult on Innovation research, program conceptualization, structuring and execution towards deriving optimum swing-along benefits.