B u s i n e s s R e s e a r c h
Swing-Along Marketing Technique Innovation
O P E N S O U R C E
for Marketing Innovations
As a conceptual
Marketing (promotion) technique Swing-along is potential to
power-charge brand equity of a subject brand at no or insignificant
cost - - possibly at a profit. The technique can be used by marketing
managers, professional consultants and marketing service agencies for
developing powerful brand promotion programs. While the technique may
be freely used we expect acknowledgement and reference to this source
in all earnestness.
We offer structured Seminars on Swing-along to companies and professional marketing service agencies and also offer to consult on Innovation research, program conceptualization, structuring and execution towards deriving optimum swing-along benefits.